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6 December 2011

Michael Hall - HURACHE Records


It has taken over a decade to get HURACHE Records where it is today in which the founder contends the label it is ‘a new kind of independent actor in the music industry’. From the reading of ‘I-Ching’ in 1991, to working and mingling with industry professionals in Chicago when founder  Michael Hall took a trip in 2001 to the United States to visit his paternal family.

I thought I’d catch up with Micahel himself to find out more.

Just as several members of his family are, Michael had always been musically inclined. His mother, a professional dancer for even continued to take classes during her last months pregnancy with Michael. 

In 1991, Michale completed a City and Guilds in Sound Engineering at Newton Abbot, Devon. After being disillusioned with his surroundings and hungry for an adventure in music he embarked upon reading an old Chinese divination book called the “I-Ching”  As a result this let to the foundations of HURACHE Records. He found that the book resonated closely with his thoughts and feelings at that time.

With the knowledge that his Uncle Reggie Hall was a DJ and Vocalist he took up an open invitation to visit his dad and their family, including Uncle Reggie in Southside Chicago, USA. This however meant getting a job - in a fish factory as a cleaner - and saving up first but, against the odds, he arrived at his uncle’s front door in March, 2001. 

Mike’s Uncle Reggie, a House Music DJ, knew of Michael's ambition to get into the music industry and decided to help. He took him to various recording studios introducing him to the big names of music scene on Chicago's Southside including Vince Lawrence, one of the originators of House Music.

After a few meetings and discussions, Michael eventually took a job as a Sound Engineer at Matt Warrens Warzone Studio in the inner city industrial area of Chicago. Michael took full advantage of his new found environment by learning and absorbing as much as he could deep in the heart of Chicago’s Music industry.

Whilst working there he would see the inner workings of the music industry, meet with various esteemed industry figures and learn techniques of music production and mixing down. He would also DJ two residencies in “The Get Me High Lounge” and “Bar Thirteen”. 

He worked for a time at "Studio Chicago" for a man named Al Ursini. While there, he worked with Ronald Gresham - renowned Hip Hop mixing engineer - on a marathon 48hour shift as an assistant engineer learning a great deal about mixing music professionally.

The trip to Chicago was pivotal to HURACHE’s founding. Upon returning to England fully inspired and with the Urban sounds of South Chicago in his ears, Michael was more prepared and determined than ever to produce music but needed an outlet.
It was for that reason that HURACHE was created.

The idea of HURACHE is to always be proactive, think outside the box as well as always act independently of the Music Industry where and when this was at all possible. For instance, Brixham in Devon is not exactly where people expect to find Hip Hop with authenticity and of the quality that HURACHE produces so as far as unconventional goes, that was already a good start! 

Michael's Brother Daniel Hall became involved very early on and would use his newly learnt MC’ing skills to help create the first ever HURACHE Recordings.

While the label acts as a record label in many ways – making and selling music, there are also many ways in which it's not a label. He explains  “whenever we refer to “HURACHE Records”, the second word is actually meant as a verb and not a noun, which we would pronounce ‘REE-cords’ as opposed to ‘REH-cords’” 

“We have taken a proactive approach to the distribution and sales of our music. We produce and package our own physical CDs, take them out on the street and sell them directly to the public in towns and cities around our local area. In this respect, we operate more like an independent label.”

“We run a lean operation, keeping costs as low as possible but fortunately, we are able to find enough new and returning fans of our music in the surrounding towns and cities to keep afloat.”

“Selling our own music for ourselves helps HURACHE to stay independent. Our music will never be subject to a corporate filter. It is very important to us that we produce and release music that is raw and pure as well as avoiding any non-musical (particularly commercial) influence over what we music make or choose to release.” 

“Despite being an Urban Music outfit, you will not be hearing any gun or "gangster" talk from HURACHE. It’s just not who we are. That is not to say that we will not speak on the gritty realities of life but we are not of the camp that thinks that making Urban Music must be all about being a “Bad Man” or, as we believe is more often the case, claiming that you are. It is our belief that many (but not all) rappers and other Urban artists are totally disingenuous and inauthentic when they talk about guns, crime and being on or from streets.  At HURACHE we’d rather promote intelligent discourse and intellectualism with recourse to comedy and the chaos that spills from creativity!”
 
“In terms of selling CDs directly to the public on the streets, there's much more to it than scrawling “HURACHE” on bunch of CD-Rs with a permanent marker. They have to look professional but not cost a bundle. Successfully selling CDs on road is an art in and of it self which we have all but perfected and we tend to call STREETAILING”. Michael highlights this as one of the difficulties the company faces.

He continues “One of the major limitations of street sales however is that we can only sell where we can physically get to. Not only are there practical issues involved but the increasing costs of travelling greater distances can very quickly eat up any profits that may have been made otherwise. This places obvious barrier on our ability to get our music out to a bigger audience. At present, we tend to frequent Plymouth and Exeter as well as other town in our surrounding area.”

“Until very recently, HURACHE was virtually invisible online as we concentrated on building up a following locally through street sales. We are now in the process of implementing a strategy to bring our music online in a way that plays into our strengths and feeds on the experience we have had selling face to face to new and returning customers or fans.”

“In the end, what it boils down to is making good music that people want and can relate to. It doesn't matter how good you can sell, if it's crap, no one will want it and crucially, no one will come back to get the next album we make. As long as we keep doing that, we'll be fine.”

“HURACHE does not “sign” artists in the conventional sense but rather collaborates on a project-by-project basis.” He replies when asked what the label represents and how they find artists to relay that image, he continues “We largely work with “undiscovered” talent and we aren’t look to tie artists down contractually – they are free to pursue their own ventures and come and go as they please”

“For vocalists we tend to look for people who are intelligent, witty, expressive, poetic and last, but far from least, authentic. They of course also have to be able to deliver a tight vocal whether they’re singing or rapping.”

“It is highly gratifying to know that the artists we work with are free to dissociate at any time but most continue to choose to work with us. There is even one local rapper, who goes by the name Fluid, who felt so deeply inspired by HURACHE and what we stand for that he decided of his own accord have the HURACHE logo tattooed on his face!”

The company are inspired by other labels such as No limit Records for their “Entrepreneurialism”. Trojan Records for their “gritty presentation with a professional twist”, Full Cycle because of their “Raw enthusiasm”, Planet V for their Collection of great new artists” and lastly, Hypnotise Minds for their “reckless abandonment and a punk like approach.”

When asked about the changes in digital media he says “in the past few years has digital media has presented several opportunities for us to bring our music to a larger online audience while continuing to maintain our independence from the industry in a way that was not possible when we started HURACHE in 2001 -  Facebook and Twitter were only launched in 2004 and 2006.”

“Nowadays, we are able to offer fans the opportunity to buy individual MP3s and full albums directly on our Facebook page or from our website!“

“We are also looking very closely at emerging online technologies which allow us to offer our fans a revenue share in return for helping to sell or distribute our music. We find this a very interesting and attractive prospect as we continue to grow our audience and following online.”

“Currently, we have chosen not to use iTunes in order to maintain full control of pricing for our music. We are open to using iTunes in the future but only if we after we prove to ourselves that people are just not willing to consider alternative services to buy our music.”

“We are continuing with street sales so fans in our local area will see very little change. We’re going to be coming online in a big way. We’ve recently released our latest work, a trilogy of Hip Hop albums collectively known as “The Future of the Digital Music Revolution” Look out for Futuristic Music, Futuristic Revolutions and Digital Revolution. This is the first time we are releasing our material online before making it available via street sales.“

“There are a number of new songs in the works for an as yet unnamed album. It is difficult to give a date when these will be ready for release. Suffice to say that they will be released when we are happy that they are of a standard we are happy with.”

On the last Thursday of every month for the foreseeable future, HURACHE will be taking over the studios of SoundArt Radio, a local community radio station, and broadcasting two hours of a released and unreleased HURACHE Music mashed together into a multi-genre DJ/MC fest. It's available by tuning to 102.5 FM around South Hams in Devon.

23 October 2011

D Dark - The Quest

He began his music career during the early days of the Grime era where he made music alongside veterans such as Wretch 32, Chipmunk and Tinie Tempah. He is known for his comical approach to music that aims to entertain as well as relay real life issues which he considers as ‘expression in an artful way.’ D Dark is a musician from London who has been developing his craft since the age of 17, he has just released his video The Quest via Youtube which has accumulated over 20,000 to date, he is also set to release his début EP later this month.

The Quest is a brief synopsis of D Dark's music career to date illustrating the reality of musicians giving up along the way but asserts that he is in the scene for the long-haul to a point where he's not evening resting on a Sunday. 

He recalls listening to Nasty sets on pirate radio and then perfecting his craft to a point where he performed in local raves, pirate radio stations and then Channel U and BBC 1xtra where he became a part of the collective U Entertainers which featured artists such as Triple Threat, Bruza, Royal and Krucial. Soon the collective soon fell apart as  they all had their own ideas of making success, some are still doing music and some have ventured off in other directions.   

I thought I’d catch up with D Dark himself to find out more.

‘I've been doing music since I was 12. I always took it seriously but it wasn’t until I was about 17 that I really started seeing things moving which made me take it up as a career’ explained D Dark, when asked how he made the transition between music as a hobby and now a career. He continues ‘I've always loved music and I don't see the point in working your ass off in a job you don't even like.’

I’ve made many sacrifices for my career; I hardly ever go out clubbing, hardly take holidays and have lost contact with quite a lot of people because I’m in studio making my dreams come true. I don't really have any regrets because being successful in life is where true happiness really lies for me and I believe hard work does pay off as all the greats would say.

’My audience are people all over the world who are into all types of music as I fuse many genres together. I appeal to people who like something that sounds original and like to dabble in all types of music. He mentions ‘hip hop, pop, grime, house, RnB and dub-step’ as some the genres he plays with.

’My alias represents me as a person; I use my personality to get my stories and ideas across in songs.  My humorous side comes out a lot in my lyrics, and so does my serious and focused side. I don't turn into another person, I’d say it’s still me but I’m just singing and rapping lyrics of what I see around me and express it in an artful way.
   
 ’I’ve worked with artists such as Tinie Tempah, Wretch 32 and Chipmunk when they were coming up and I’ve also worked with Xploder who is my brother and is doing big things at the moment.’

I think the industry is always changing especially with all the technology we have today. I think it’s a good time for artists in the industry because many are being signed.  We can use the internet, especially Youtube to build a fan base and get our music out there, so it’s easier to do things in today’s music industry. It maybe be harder to get noticed because there are so many people doing it, but not many people have the passion or last long, so it’s all good. If you believe in yourself you can make it happen.

’I have so many inspirations I’m inspired everyday by artists’, he names Lil Wayne, Michael Jackson, Wretch 32, Eminem, Drake and Chimpmunk as a few who have inspired him. He confesses ‘if I name all of them it would be to much, but he continues ‘Nero, Chase and Status, Frank Ocean, Wiz Khalifa, Tinie Tempah, Snoop Dog, Ludacris, Biggie, Cory Guns, Timberland, Dr Dre, Labyrinth, Taylor swift, Red One, Pharell, Ray charles, Stevie Wonder, Mariah Carey, Ryan Leslie, you get the gist, I could be here for days naming artist who inspire me.

D Dark is yet drop his EP at the end of the month which he says will have ‘a lot of great music to come.’ He continues ‘my fan base will naturally expand as i keep doing what i love and continue to create great music for the human ear’

You can now follow D Dark via Facebook , Youtube and Twitter

16 October 2011

Mr ShaoDow - Get Stronger

At the age of 18 he travelled alone to China to learn Shaolin Kung Fu and soon realised it was much more that defence mechanism, instead a way of life that has taught him to work hard in order to achieve his dreams. His recent single Get Stronger ft Ghetts is living proof of his tenacity and determination to succeed as the animated music video managed to achieve over 30,000 views in the first five days of its release and was the 3rd most watched music video in the UK charts.


Mr ShaoDow is a musician from London who made a conscious decision to make music his fulltime career two years ago.  I thought I’d catch up with him to find out more.


‘I’m ShaoDow, a multi-genre rapper, aside from making good music I also travel around the UK, from Bournemouth to Scotland promoting and selling my music directly to the people. I started taking my music seriously when I was studying at university. But after I graduated 2 years ago I decided to take the leap and become a full time musician.’
  
‘First and foremost my music represents me. There are still too many people out there that believe you have to talk and act in a certain way to be a rapper. I want to show an alternative to the status quo and make music appealing to more than just rap lovers.’

‘I listen to a wide range of music genres including heavy metal and that is represented in my music. I’d quickly get bored if I just stuck to one style so I’m constantly challenging myself to improve lyrically, not just for the listener, but for myself as well.’
  
‘My full alias is Mr ShaoDow. ShaoDow is essentially a name that I made up and incorporates the word Shaolin as in Shaolin Kung Fu.' 

'When I was 18 I travelled alone to China and studied Shaolin Kung Fu with the monks, it was a very important part of my life and it proved to me that you can achieve nearly anything if you’re willing to leave your house and go get it. Since then I travel the country, mainly alone and have managed to sell over 6,000 copies of my CD’s to date.’

‘Kung Fu is about more than just weird noises and death grips, there’s a mentality and tenacity of spirit that you can apply to nearly any life situation. If it hadn’t been for my training and travelling experience I don’t think I’d be doing what I do now. Besides, Kung Fu directly translates to ‘Hard Work’ and that’s definitely something I do day in, day out.’
  
‘I appeal to people who enjoy variety in their music I’ve also managed to gain support from listeners who dislike rap and hip hop. I’m trying to bring something a bit different to the table; I’m not attempting to be the next Jay Z so it’s difficult to say how well this will work out without an already established reference point.’

‘However, if you’re looking to listen to some good music with honest, well thought-out and skilful lyricism then I’m your rapper. Follow my journey and see how I’ve managed to build my career out of nothing through sheer determination and ambition. You won’t be disappointed.’

‘If all else fails, if you aren’t listening now, chances are I’ll approach you in your hometown and ask you to buy one of my CDs. One way or another, my music will find you’ he laughs.
He describes his journey so far as ‘proof of what you can achieve, if you believe’ and ‘epic’. 

When asked if he wasn’t a musician what would he be he says ‘I’d probably be a lawyer, need to do something with that law degree!’
  
He feels the industry has changed and recognises that it has become ‘a lot more internet based’, he continues ‘people want music now and are able to get it for free. 

I’d guarantee that a lot of record label execs are pulling their hair out trying to work out how to stay relevant. 

All I know is that I bring my music directly to the people, that is something nobody can take away from me. I bypass the industry, so it can change as much as I want, I’ll keep moving forward’

When asked what we can expect from in the future he says ‘good music and progress’, he continues ‘as my fans know, I released my newest single ‘Get Stronger ft. Ghetts’ to iTunes and it’s doing very well so far. The animated music video managed to achieve over 30,000 views in the first five days and was the 3rd most watched music video in the UK.

'Currently I’m working on my next official single, but in the mean time I will be releasing more tracks and music videos for people to listen, watch, share and enjoy, as my main focus has always been to consistently provide good music.

'On the live front I recently supported Giggs in Nottingham and I am planning a number of performances in venues across the country, so keep an eye on My Shows to keep updated. Thanks very much for the interview and the opportunity to speak to the people, nuff respect to all my fans, supporters and anyone that enjoys my music.'

For more of Mr ShaoDow visit his Official Site, Facebook, Youtube, follow him on Twitter and join his Mailing List.

14 October 2011

Ethan Breakaway - Some Stories Are True That Never Happened

What started out as a 4 man band, soon reduced to him and his music, which are one of the many lessons he’s learnt about the music industry and how quickly things can change. Since 2007, he’s been playing around with production software such as Fruity Loops, which has successfully given him songs and beats to upload to Myspace, where he's met and collaborated with up and coming artist such as Enrico Delves and Duane Lamonte.  Ethan Breakaway is an 18 year old musician from West London, who loves to make music when he’s not ‘meeting new people or staying up late looking at the moon’.


I thought I’d catch up with Ethan himself, to find out more.

’Four years ago I started producing, playing about with the good old Fruity Loops uploading to Myspace just like everyone really at the time', he says when asked how he initially got into music. He continues ‘I was in a three man group, which then dropped to two which was a very R n B harmony wise and then turned to more indie type music. From the split of that group, I joined a four person production team which included two writers, producer - me - and a robot  - writer/producer . Now I’m in a one man band, artist. Hoping it doesn't turn to zero, I produce and write all of my music'.




’My music represents my life in a way it’s all based on true stories with the main word being "based", so all my inspiration for my music are stories, which reflects the tattoo across my chest which says; "Some stories are true that never happened".

'As of appealing to my listeners, I feel they appeal to me in the sense that they make me want to make more music’.

‘If you call not really having a social life a sacrifice then that would be it’. He says when asked about the sacrifices he's made in order to pursue his career, he continues,  ‘I’m not someone who regrets things, I believe everything happens for a reason, especially if you're positively focused on something you really want to do’.

'I've worked with Enrico Delves and Duane Lamonte. In future i'd love to work on a record with Alex Da Kid, Labrinth, Angel, Dappy, Wretch 32, Chipmunk and loads more UK wise. US wise the list is endless’.

He identifies that a lot of his inspiration comes from industry veterans such as ‘Michael Jackson’ ‘Usher’. Four qualities he believes a great musician or artist should possess are’Talent which is the best head start. Dedication, positivists and love for whatever you’re doing’.

When asked about the future he says ‘the near future for Ethan Breakaway is even unknown to me, but you can definitely expect more and more original music as always.

'As for the future ahead of the near future, A Number 1 single? Sold out tour? Brit, Grammy award? The Jonathan Ross show?

I mean who knows?’

For more of Ethan you can add him via Facebook and follow him on Twitter

11 October 2011

Juliyaa - The Rhythm

During her teens she was involved with Bigga Fish which allowed her to tour with artists such as Estelle and Heartless Crew, she has continued to pursue her music career whilst redefining her craft, inspired by the likes of Alicia Keys and Ms Dynamite. Juliya is a singer and songwriter from North London who has recently released her debut video The Rhythm via Youtube which has accumulated over 3,000 views to date.

I thought I’d catch up with Juliya to find out where it all started her sacrifices and plans for the future.


Music was always a part of my life growing up. I started singing in mum's church as a child and wrote my first song when I was 7.  My Dad was in to reggae and soul, and I always remember him playing his favourite artists on the record player in our front room’, she names ‘Bob Marley, Toots & The Maytals and Al Green’ as some of his many favourites, she continues ‘Mum was in to Ghanaian gospel and hi-life which meant that every Sunday morning I woke up to the sound of her cassette player blasting out songs - they were good times’.

She recalls ‘growing up music was about family and culture; it’s always signified something about who I am and what my parents have passed on to me.  In my teens continued singing as a vocalist on the UK garage scene and refined my vocal and song writing skills’. She feels the combination of all the different phases of her life have shaped the type of music she makes today. 

'The Rhythm' is a song that’s all about the effect music has on you. Sometimes you can be sitting there in a room and your favourite song comes on, and before you know it your shoulders are moving, your feet are tapping and then you're up on your feet dancing wildly. That’s what 'The Rhythm' represents to me - the effect the bass, the beat and the melody can have on you as a listener’.

‘My main aim with music is to accurately reflect different emotions that we experience in life – such as love, anger, faith or hope. For me, joy is a big emotion that comes through in my music and I hope my listeners can be uplifted by my music and performances’.


Juliya identifies ‘time and energy’ as her biggest sacrifices in pursuing her music career, she explains ‘as an unsigned artist you’re managing your career independently - doing a lot of gigs without pay, spending spare time doing music administration and generally trying to promote yourself. Music is a round the clock pursuit and you have to be careful not to let it infringe too much on your personal life.’

Yet she feels ‘this sacrifice is worth it’, she continues ‘I believe that I've got a talent and I’m called to share it with the world, so when I see people enjoying my music and I see the joy that it brings them, it all feels worthwhile!

I think female musicians can be limited by negative gender stereotypes in music. Most bands that I’ve been involved in have been male and there can sometimes be senses that if you’re a female musician, people in the music industry don’t take you seriously.

She also feels ‘female artists have a huge pressure to conform to certain unrealistic expectations in terms of their image and appearance.’ She says ‘I am eager as an artist to be respected as a female artist for my music and not to be forced to objectify myself’.


When asked who she thinks is next to blow she says ’my good friend Michael Kiwanuka.  He has recently come off touring with Adele, and sings heartfelt retro soul that sounds like Bill Withers or Otis Redding.  Michael reflects what true music is about - he's amazingly talented and yet humble and let's his music do the talking’.  

‘At the moment the industry has a lot of great artists, and the UK is shining bright globally with many artists seeing success overseas.  At the same time it’s a hard time to be a musician, the market is quite saturated and it has become harder to stand out from the crowd and get your music heard’.

‘Musically, I am inspired by artists such as Alicia Keys. I love her musicianship and her strength. Ms Dynamite, she’s always been an inspiration to me, she grew North London like me so seeing people like her around you succeed, helps you to see what you could achieve’. 

‘My personal inspiration would be my mum.  She is a strong African woman who has shown me what’s important in life and taught me to prioritise my faith and family. She’s always given me the space to pursue my dreams and believed in me even when it has been hard to believe in myself’.


‘In my teens I was involved with a youth organisation called Bigga Fish that saw me tour with artists such as Estelle and the Heartless Crew.  It was an exciting time being a teenager and touring alongside such big London artists who have now gone on to such musical success. They’ve inspired me to think big for the future’.  

In the future, I want to continue to collaborate with great musicians such as the ones I have already been working with and I want to build on amazing relationships that I currently have with friends and musicians such as Si Cliff and Niji Adeleye.

In the future we can expect an EP from Juliya in 2012 as well as ‘more gigging, more songs and more dancing! She says ‘After that, I don't know but I'm excited about what is in store for me’.


You can now follow via her Official Website, Twitter, Facebook and Youtube

3 October 2011

Reflect - Burp

Reflect is a rap artist from Birmingham, England who grew up listening to American, Westcoast rappers such as NWA and 2Pac, which influenced him to start his career in music. He is now in the process of completing his debut album entitled ‘Burp’ which illustrates his interpretation of everyday life collaborated with his warped sense of humour that he uses to entertain and engage his listeners, along with an occasional burp, he says ‘I'm not going to lie, I do say things for the shock value.’

I thought I’d catch up with Reflect himself to find out more.


'It all started when I bought my first rap tape - yes tape, not no MP3 - "KID N PLAY" off my school mate for a couple of quid - my lunch money – I’ve never looked back. I thought the way they rhymed was so cool and clever; I just wanted to do it and be just like them. I explored more into rap and came across NWA, 2pac, etc. I really found the west coast music moving especially 2Pac. I remember growing up, I had one of his tapes and I'd be in my bedroom with a pad and pen listening to his 'All Eyes On Me' album ’.  

‘It played and wrote down all the lyrics as he said them, I'd rewind the tape back to catch the odd words I missed here and there. Obviously being a kid, there were some words I didn’t know the meaning of so I'd search the dictionary and find out what it meant. I felt so free and relaxed and enjoyed doing it to fill my days; we had no internet back then’. He used what he learnt to write his own lyrics where he began to learn, explore and develop the craft of rap.

‘Growing up as a kid into an adult as an emcee, I'm sure like other rappers, I had loads of rap names. I used to battle a bit back in the day, I was called Machete’, he laughs ‘but now, I’m known as Reflect, which represented my feelings towards my music. My music basically reflects what is going on in this world but I just put my style into it and make it different, amusing but sometimes - well most of the time - harsh’.


‘It ain't pleasant but hey, life ain't always. By me putting it that way I guess I'm just trying to enlighten the mood of the situation. I am a joker in normal life and a smart ass so this does come across in my music. How does Reflect differ from Peter? 'Well, Reflect just says and does what he wants to say or do without thinking twice about it. Music is such a powerful thing and I believe in freedom of speech, so when 'Reflect' is on the mic, all hell brakes loose’.

‘My music represents the people that are not easily offended and have a sense of humour and do understand that I’m just trying to entertain people through my music by making light of all the dreadful things that we have to deal with in life. By actually, highlighting things that are bad in this world, maybe people would take notice and try and make a change. I'm not going to lie; I do say things for the shock value’.


‘My audience are the people who understand that I say things for a laugh. My music is comical and not to be taken too seriously, people should listen to me because I say so, if they don't, I will curl up into a little ball and cry myself to sleep every night until they do’.

‘I used to be a semi pro basketball player so I probably would of headed into that direction’ if he didn’t choose music as a career, he continues ’I love this sport and I am still a big fan of it. Come on Miami Heat!’


'The industry has changed in a big way'. He feels its all ‘internet, internet, internet. 'Many artists do everything for themselves nowadays, promoting, selling and networking all thanks to the internet. Record labels also search on the internet for the artists too. For an artist, it's so easy to promote online, sell music and build up their fan-base. A lot of record labels expect the artists to build up their own fan base, so unfortunately, many artists are too busy promoting themselves than actually concentrating on their music which means they don't take time on their lyrics as much as before.

When asked to describe his journey in one sentence he says ‘thank you so much aspirins, BURP!!!

He has just finished his debut album entitled Burp which is receiving amazing feedback which he is very grateful for. You can expect a lot more from him including live performances, videos and albums, he says ’I love to perform live, I get so amped’ he laughs ‘I’m looking to promote this album as much as I can, via the radio, magazines, blogs, etc and in the new year I’ll be finishing off my next album entitled 'Pardon Me!'. All the funds for that album will be going to MIND- Mental Health Charity’.


Stay tuned for more of Refelct, check out his Official Site, Facebook, Twitter, Myspace and Youtube