Young Kingz - Road To Stardom

‘As far back as the age of 6 I remember me and Fari running around the house singing and pretending to be superstars’ says Zei one half of the duo Young Kingz from London. The duo grew up with music, using their Caribbean and American heritage to retell stories and issues embraced with U.K flows and concepts. They have had the pleasure of working with artist such as Lethal B, Double S and Timbar and are now in the process of releasing their forthcoming EP 'Road to Stardom' which will be available by November.

I thought I’d catch up with Young Kingz to find out their influences, meanings behind their alias’ and plans for the future.

‘We began to take music more seriously in 2008 and 2009 when we saw the amount of hits on our videos and songs as well as promising feedback from our mixtape. Says Zei, who explains how they made the transmission from music being hobby and now their career. He continues ‘it was these kinds of early accomplishments that proved we had the talent and the drive to reach new heights as artists. Since then me and my brother have undertook college & projects to expand our knowledge on music business & technology understanding of the industry.

‘A lot of our influence came from our father, who was also a musician and our role model. Naturally growing up with music side by side helped us to develop our love for entertainment and media. As far back as the age of 6 I remember me and Fari running around the house singing and pretending to be superstars’

‘Young Kingz was originally a group of 7 people, but no one else in the group was taking music as seriously as us. The work load got heavier and people started to drop out. Our music comes at a great cost at the moment. We make a lot of tunes with varied narrative and lyrics, currently the police our trying to take our away our right to perform because certain songs tell a harsh story of the world in the perspective of the urban subculture’.

‘Young Kingz is not only a music group it is a brand and lifestyle so we appeal to the urban scene specifically, as we take inspiration from our experiences. Anyone that falls under the category of the urban scene can relate to the concept of our lyrics. More broadly we appeal to people who enjoy quality Hip-Hop and R&B’.

Some sacrifices they've made include time and money, Fari explains. ‘Time is a precious resource to us, as we all know; the window of opportunity doesn’t stay open forever. So a lot of social luxuries get missed like parties and chilling out with friends. We take our music very seriously were always on time and stick to our word, after all this is music industry; you’re not going to go far if you cannot stick to the basics'.

'Our dad always told us we were Young Kingz throughout our childhood, so it stuck and we ran with it. All our fans have a Young king or queen inside them'. They go on to explain their alias’s individually.

Fari, symbolises our family as well as leadership. It being our last names & name of Haile Selassie Fari the last king.  Zei is pronounced Zee, as a kid a used to play the Saz and was pretty good, fom there, I developed the nick name ‘Saz Master’. The Saz is a musical instrument with Mediterranean origin in string family, with a pear-shaped body and a long neck. As I got older I got rid of the first 2 letters and was know by ‘Z’, the last letter of the alphabet, there have been letters before this but none after.

‘We’ve worked with a range of artists such as Timbar, Kraze, Lethal B, Hardpalm Dun, YoungStarz and Double S - Of Marvel Boys - we don’t discriminate on the basis of recognition but talent. So we have worked with some names that may not ring a bell. The tune we did Double S is still being debated when to drop and the date for our shoot with Lethal B is approaching’.

‘On a larger scale we are working towards releasing a pre-album 'Road to Stardom' which is a more censored and mass market piece, this should be available from November. Just a couple days ago we got the ball rolling on creating/directing a new single concerning the London riots. We have managed to get Nims Obunge behind us with this project and it’s looking promising. Those are the main releases; in the meantime we have about 6 videos ready to drop for our fans that will be out on the internet to progress our buzz’.

When asked their views on the current industry this is what they had to say. ‘I think music industry is in a tough state because of how the record labels and DJ's are operating. Instead of playing music based on talent they are basing it on how much buzz they got already’, says Zei.

‘It is a money thing now days, they don't want to spend as much money branding & promoting anymore. It’s more about how much money could be saved and made than making good music & selling it. With that said it seems like every week someone is blowing up, so that can only be a good thing for the U.K music. I think 'Ed Sheeran' is a very underrated artist his tunes are deep and banging! He’s a talented fella’... he’s next to go global’, says Fari.

Artist that they are inspired by include Busta Rhymes, Drake, Lil Wayne, Sizzla, Freeway and Ludacris. They explain ‘purely on the basis of natural talent, intelligence, wordplay, flow and lyrical insight. Listening to music of all these different genres and origins has definitely played a part in growing our sound'.

‘We are able to put together hooks, flows and concepts that combine U.K life with Jamaican and American influences, which makes us unique and gives us a diverse sound. Producers that inspire Zei to make beats are Dr Dre and Mannie Fresh! They’re the best in the game, with talent that seems to be unrestricted by ability’.

'We’re just going to keep doing us that means work & more work. We are always trying to improve as artists and true entertainers, so we looking to push the boundaries of music. Look out for ‘Road to Stardom’ the EP and stay up to date with all our videos dropping subscribe Youtube and follow us on Twitter. 

Dirty Danger - The 'I Ainte Rich Yet' EP

He began making a name for himself at the tender age of 13, taking his music from local youth clubs to pirate radio stations. Now at the age of 24 he has released his début album entitled 'I Ainte Dead Yet'. Dirty Danger is a musician from East London who has worked with some of the industries bests musicians including Wiley, Sway, Chipmunk and Lethal B. Similar to many artists, he has made a number of sacrifices throughout his career, yet he has stood by his words of wisdom, contending, 'if you don't believe in yourself who will? I thought I'd catch up with him to find out his views on the current music industry as well as what his future music plans are.


What do you do and how did it start?

I’m a grime producer and mc from Bow - East London. An area notorious for UK grime music and its stars who include, Dizzee Rascal, Wiley, Tinchy Stryder and many more. Since the age of 13 I've been making music with a group called Ruff Squad the same group as Tinchy Stryder. We started MC’ing at each others houses and youth clubs which quickly escalated into pirate radio and local raves. As our name grew bigger in the streets my passion for music became stronger and years later at the age of 24 music is my profession.

What difficulties have you faced and how have you overcome them?

Within the music industry, from the start of going on pirate radios to making music videos I faced so many difficulties and still face them this very day. I would say communication, finance and exposure have been the hardest things to overcome and the only way I have learnt to deal with these difficulties have been my belief. I always say to myself if you don't believe in yourself who will? So with that thought in mind I managed to stay determined to make people believe in me no matter how many knock downs I come across.

Who are your current competition and what makes you different?

Every act in the UK is my competition. I’m different because I’m not trying do what the majority of the UK music scene are doing. My music is a new fresh sound, I’m trying to bring back the dance in Grime with tracks like 'Hardbody' but at the same time hit them with my knowledge and my experiences of life, which you can hear in my album.


What motivates you as a musician?

Just the simple case of loving music motivates me. I’m always up for hearing something new and different so I can feed off of the energy.

Which artists have you worked with and who would you like to work with?

I've worked with most of the grime scene from Wiley to Lethal B to Sway and Scorcher, Ghetto, Chipmunk etc. In the UK I would like to work with Giggs and a guy called 'BADNESS' I love the rasta style he’s got going on.

In your opinion. how has music industry changed in the last 5 years and how have you adapted to this change?

Well the scene has exploded for UK grime/hiphop within the mainstream; I don't think anyone believed that the music would have got this big that even the likes of P Diddy and Jay Z are showing an interest. I give props to Tinchy, Wiley, Skepta, Tinie Tempah, Chipmunk, Giggs and N Dubz for taking it there.


What's the concept behind your album 'I Aint Rich Yet'?

I would say that this album is not your typical Grime CD. Its my own take on grime, which is filled with a mixture of party anthems, emotions, hard life, street life, and love. I think it’s a good introduction for the world to hear who Dirty Danger is and what he’s about

What can we expect from you in 2011?

I dropped my album on April 4th nationwide so that's currently my main focus. Soon I'll be touring from the 14th of March with Skepta all over the UK and you’ll be hearing a bag full of music videos for TV and the Internet.

To listen to more of Dirty Danger, you can buy his debut album I Ainte Rich Yet via UK Record Shop or Digital-tunes, follow him via Twitter, or you can personally contact him via his Facebook.

Illamadi - Duppy Your Disco

In 2003, his clothing label featured in the infamous Pow video by Lethal B, In 2006 he won the Diesel U Music award for the best newcomer. He’s worked with some of the best musicians from the UK underground music scene such as Black The Ripper and Calibar.Mostly recently he's worked with the R’n’B singer D Walker who also features on his current single ‘D Shit’. Illamadi is a musician and fashion designer from London who be perfecting and experiment his style over the past few years of his career. I thought I’d catch up with Illamadi to find out a little more about where it all started.


What do you do and where did it start?

I do music and fashion. I started my own clothing label back in 2003 where we 1st premiered our label Lyrics4lyrics in the original Lethal B - Pow video. I started music seriously in 2006 when I won the DIESEL-U-MUSIC award for best newcomer. In 2007, my 1st single Top Boy was signed to All City Music record label. Ever since then, I‘ve been releasing material every year. In 2008 I released my single Moving, in 2009 I released the follow up Moving Remix ft the F64 King Black The Ripper which was an underground hit and brought my name to the forefront of the music industry. Last year I hooked up with a friend of Wretch 32's, a rapper called Calibar for my release single ‘On The Grind’. Now, I’ve started this year off with the release of my debut FREE mixtape Duppy Your Disco and a video with UK R’n’B singer D.Walker

Who are your audience and how do you appeal to them?

I have a range of sounds and styles so my audience varies from the grime kids to funky ravers to road rap heads to soul lovers. I have performed in a lot of places from Essex to Wales and even in a gay club!

Who would your ideal collaboration be with and why?

If I could collaborate with the artists that have worn our chains I would have gone clear a long ago! Michael Jackson ideally, but that’s not physically possible anymore. A lot of US artists are easier to access now so collaboration with any current artist would be ideal. Producer wise would have to be Kanye West or Dr Dre


If you could change something about your career what would it be?

I wish I started earlier, and upped the work rate a lot more during each of my releases and done a lot more shows, but this year I will aim to make up for it.

What is the concept behind your new song 'D-Shit' ?

It’s a refix of the Chris Brown and Tyga song G Shit but our version is about the cold weather were having and how that equates to 'Wifey Season'.

Name two artists that have influenced you and why?

MJ and Biggie as their music stands the test of time and I think every artist would want that for themselves.


How do you promote yourself as an artists?
I use various mediums including social networking sites such as Twitter, Facebook Youtube, Radio as well as music videos on Flava and Channel AKA. Every music related event I or my team go to, we take promo CDs with us because I’ve learnt that you never know who you’re going to bump into.

Where do you see yourself in 2011?

Hopefully in the UK top 40 somewhere because this is now or never for a lot of UK artists. As urban music is IN now so to speak, we have to make the most of it otherwise a new phase might come in and the labels and buyers might look elsewhere.

For more of Illamadi and his music, you can check out his current single now D.Shit -Illamadi ft D Walker as well as contact him via Facebook, Twitter and Myspace.