Platinum - K Sounds

‘Our music has always been about channelling energy through whichever instrument or source is put in front of us’ says Planitum the CEO of  the collective K-Sounds.



The collective broke into the music scene back in 2007 with their first underground release ‘Next Up' which was a huge success. It held them as number 1# in the charts on Channel AKA for several weeks as well as receiving immense airplay on Choice FM, Kiss FM and other local radio stations.

I thought I’d catch up with Platinum the CEO and Founder of the collective to find out where it all started.  

                                        

K-Sounds originally began in 2000, with members Platinum and Dmac from South London. What started for them as a hobby soon became a potential career path that they began to take more seriously. So they decided to expand their collective and recruited two new members which where Drastick, and Chaser.

They began distributing music locally and hosting at house parties, youth clubs and any other social event possible. As their fan base grew, so did the will to maximise their potential as artists, provoking them to take their music to an even bigger and better professional plateau.

They group began to release their music officially, starting with their underground hit single 'Next up' which sold over 500 copies on white label vinyl. They also shot a video with Mastermind productions which held number 1# spot on Channel AKA for numerous weeks, in addition to them receiving immense radio play via Choice FM, Kiss Fm and other local station. This exposure they received enabled them to perform both nationally and internationally in countries such as Cyprus and Germany.  

'In a small group it's hard to imagine people being so similar but also individual in different aspects' Says Platinum. Me and Drastick provide the energy and love for music, while Chaser possesses the business skills. He has a more structured approach to music. His willingness to push things forward, as well as mine, Drasktick's and Chaser's musical passion fuels the group and our success.’

‘Our music has always been about channelling energy through whichever instrument or source is put in front of us. As kids from an urban background our lyrics are always sourced from experience and life’s challenges. Every year since we were young we've been faced with different situations but we always manage to portray that in our music.’

  

Platinum speaks on behalf of his gang when he says ' K-Sounds are entertainment. Some artists forge a career from acting in front of the camera and creating tracks that over hype their career. K-Sounds give you the truth in music, but with careful thought and precise beats to accompany our stories. Everything from the thought to the final project comes from us, our ideas and our lives so if people still have an appreciation for real music then they should be following us.'

  

Showing love to other artist's is a must for Platinum, he says 'If I see something I like in an artist I make sure I listen to them however big or small they are. During my years in music I’ve showed interest in a lot of artists and tried to help them further their career, most notably Smart kid aka Smartz and Tinie Tempah.  The last single I purchased was by Twissman ft Dotstar. I got in contact with Twissman via Twitter and saw a couple of his tweets. I decided to purchase a song or two and I enjoyed it. Dotstar is an amazing artist as well and after listening to two tracks I knew I had to purchase his songs.'

Four qualities he thinks a good musician should attain are ambition, determination, honesty and diversity. 'The 1st two qualities are self explanatory, without those you'll never succeed in anything. Honesty is important for an artist as I believe that it separates you from others and your honesty will be picked up on. Artists such as Eminem and Nas have used their life experiences in their music and have gained a strong fan base purely on the back of their honesty. The last quality for me is diversity. When I first entered the music scene I didn't want to do anything but grime but over time I realised I had to adapt my style to suit people's musical tastes in order to increase my fan base. Some people may call this selling out, but the more people you appeal to the more successful you are. The main reason for people doing music is to reach people emotionally so I see no problem with it.

Their alias K-Sounds, actual stand for Charismatic sounds; it represents them collectively making good music with a positive influence. They've been fortunate enough to work with the likes of  Splurge , Lioness, Kadey James, Ghetto, Tinie Tempah, Messy, Raharma, Nico Mills (F.A.T) and Erico (Sony) just to name a few. Plantinum says ‘In the future, we would like to work with more singers and artists similar to us. We’re interested in artists such as Davinche, Cleo Sol and Loick Essien because of their love for their craft and beauty in music.’

‘This year is a make or break for us. We’ve already completed a mix tape which is currently in its mastering process and we'll be releasing 5 or 6 videos for our mix tape tracks. We’ve also recorded a track with Splurge entitled Drunk remix which is due to be released before the summer. People can expect to see us doing freestyles for Grime Daily and SBTV and many other media sources. In a nutshell, we aim to do as best as we humanly can. We’ve been in touch with many labels and management companies and if putting pen to paper is what finally pushes us to where we wish to be then that’s the next step we’ll be taking.'.

"South Circular”, “The Freestyles" and "All or nothing" are their earliest material. Ontogenesis E.P is their latest release which is now available on ITunes and various outlets now aswell as their newest videos Guns & roses and Wave control . So keep your eyes peeled for what they have yet to come. You can now contact via Facebook and follow them on Twitter and Youtube.