The Big Man Zest - Who I Am

Big Man Zest is a 23 year old musician from South London. In January 2009 he released the funky anthem 'Jump in The Middle and Skank' which was a huge success for the UK music scene similar to Migraine Skank by Gracious K and Head Shoulders Knees and Toes by K.I.G. Since Zest departed from the Play Entertainment camp, he has been working hard on his current single titled 'Who I Am' which will be released 31st January 2011 . I thought I'd catch up with the Big Man Zest himself to find out where it all started.


When did your musical career start and why?
I broke into the music scene in January 2009 with a funky track entitled “Jump In The Middle & Skank”. We were in the studio one day having fun and the result was a UK funky underground smash.

How often do you make music and what messages to you aim to convey?

I like to create music in the studio as much as possible, any time that I get. The messages I like to convey in my music is just about people enjoying themselves and having fun.


Which artists do you currently like and why?

I currently like Tinie Tempah because his live performances are outstanding , he always puts in 100%. Skepta as he’s breaking down so many barriers for the UK music scene – ie Hello Good Morning remix. Kano because to me he will always be one or if
not the number one grime lyricist there is to date.

How far do you agree with artists commercialising their music and lyrics in order to make money?

I don’t necessarily think its just to make money I believe one thing about being an artist is about growth. One way of showing growth is by making music that appeals to everybody, therefore I only respect artists that cross over.


What would you say are the top three rules to making it in the industry and why?

Hard work, Determination and Patience! I believe you need these 3 key elements to make it in this industry as it builds your character to stand the test of time and helps you to stay focussed during the struggle to reach the top.

How has the music you've grown up with influenced your style as an artist?

The music I have grown up with has defiantely influenced me as it means im not fearful of tackling different genres.


Where would you like to see yourself perform and who with?

I would like to perform at ‘Sting’ a Christmas reggae dancehall show in Jamaica with Busy Signal .

What is your main aspiration for your career?

To cement myself as a worldwide representative of UK music and break into acting.

For more of Zest, you contact via his Myspace, Twitter or Official Website.

Clarity Defined - The Songwriter Herself

She started writing songs at the tender age of 11 and is now on her way to become a huge success. Clarity is a 23 year old musician from Liverpool who grew up listening Blues, Motown and Michael Jackson which influenced her to create her own style. Although she has been blessed with the talent of of singing, her passion lies in song writing. Her future aspirations include developing and expanding her skills as a musician alongside studying for her degree in Creative and Professional Writing at The University of East London. I thought i'd catch up with Clarity to find out more about her progress as an artist as well as he views on the current UK music industry.


What do you do and when did it start?

I am a songwriter/singer. I like to put the songwriter first because that is my ultimate aspiration. I started writing songs when I was 11 years old and I haven’t stopped since. I enjoy singing very much and feel blessed that I’m able to both. Although I intend to try to pursue a career in this too, I feel my truest talent lies in writing and I would be ecstatic for a career in just that. I take the singing aspect of things very seriously, but just don’t feel a lot of opportunity for personal growth currently exists in this. I mean, I can write as much and as many songs as I like, but having never had professional singing lessons, I’m not going to wake up tomorrow and have a better voice. I’m hoping the one day, It will be enough to take me to where I want to go and from there, I can progress.

When you where younger who where your music idols and have they influenced your style in any way?

I was brought up listening to a lot of different styles of music. I am very eclectic, just like my Dad. I loved Michael Jackson when I was younger, and so did my family. But my Dad listened to a lot Blues and Motown and I feel this very much influences my style and possibly even topic of writing. It wasn’t until I was a little bit older that I started taking the singing aspects of things more seriously so I would say more contemporary artists influences my style. This excludes most chart music. I struggle to find inspiring contemporary ‘popular’ music. It’s a shame because a lot of talent lies within ‘products of the industry.’


What would you say is different about the British Music scene?

I think the British music scene is brilliant because it’s not afraid to explore different kinds of music, fusing genres of music together to make brand new ones. I think the British music scene, given the chance, could set worldwide music trends. I think we’re slowly but surely putting our mark on the industry and gaining support from overseas. For example, the linkup between Skepta and Diddy, I mean, come on, that was something, right?

What was the hardest decision you've made in your career?
The hardest decision I have made in my career has been my decision to go to University. I could have very well continued to network and gain experience within music, but I decided that I had to have a plan B. I have no problem with ever needing to use my degree to get a 9-5 job, but it’s there just in case. It had nothing to do with a lack of faith or a pessimist view on my future; the music industry is just so fickle and even the greatest of talent gets overlooked. I finish University in May 2011. I do what I can in music in the mean time but being a student has ultimately had to come first. Once it’s over though, watch this space!

How often do you make music and who are your audience?

I write songs all the time. I have a tendency to just walk around making up new lyrics. The people I live with have got used to it, although it doesn’t go down too well when they’re watching their favourite TV programmes. You know when I’m in the house because you hear me before you see me. I don’t record songs that much anymore because, well, to be honest, producers don’t seem to be cutting it for me these days. I’m trying not to fall into a specific genre/scene, I want to branch out and start exploring who I am as an artist, making the kind of music I want to make, not the kind of music I’m making because I have no choice given the beats I’m being sent. A band would be ideal for me. I would say my audience in anyone enjoys good music, lol. Possibly more specifically women, solely for the fact that with me being a woman (incase you hadn’t noticed), I tend to write about relationships what I have been in with guys and obviously that is going to be more relatable to women.


Which female musician do you aspire to be like (if any) and who are your main influences?

I wouldn’t say that I aspire to be like any other female artist. I like to think that I’m just me, and that I aspire to stay true to whoever I am as artist throughout my career. I do adore and am heavily influenced by artists such as Jazmine Sullivan, Christette Michelle, Melanie Fiona, John Legend, Adele, Jessie J, ahh the list goes on. I pretty much appreciate any artists with any sort of uniqueness and those who write their own songs too.


Which artists have you collaborated with and who do you plan to in the future?

I have done the odd collaboration for underground MCs and what not, but to be honest, I’m not very big on collaborations at the moment. I think I need to spend time exploring my style of music, making it clear to the rest of the music world what kind of songs that I want to be writing and singing so they understand what kind of artists would match well with me and vice versa. I get a lot of people hollering to work together and although I appreciate all talent, I don’t intent to waste any time recording music that will portray me as being someone that I’m not.

Where do you see yourself in 2011?

I see myself continuing to invest as much time as I can in music in the first part of 2011, maybe do a bit more in regards to showing what I’m all about on YouTube and my social networking sites, and then once I’m finished at University to delve right in. I may possibly shoot a video at the beginning of 2011 too, providing I can decide on a good choice of song. The links are all there, I’m just waiting for the right moment to utilize them. And once I do, it’s onnnnn :-D

To get more from Clarity herself you can log onto her Facebook.

Roses - A Distinctive Anecdote

From idly typewriting as a youngster, to typing her very own novel. Naomi has completed her first publication titled, 'Roses: A Distinctive Anecdote'. She saw a gap in the market, one of which she thought to fill by giving urban adolescence's something to relate to, as well as enjoy to increase reading amongst the younger generation. Although the book will appeal to teens, it’s primary audience are young adults aged 18, to 24. The novel is cultivated in the fabulous backdrop of 21st century East London and told with the realest UK urban flavour, ROSES offers a light hearted insight into the flamboyant world of fiction’s cheekiest sweetheart Mz. Bumper Queen. The $1000000 question is: Will Marcia Burton’s love life ever be a harmonious bed of roses? I thought I'd catch up with the author herself to find out a bit more about the Novel.


What do you and when did it all start?

I’m an aspiring author and marketer. My love of writing started as soon I was able to read and write. I'm fortunate as I’ve always had a lot of support and encouragement from my family and friends. As a child I was over the moon when my Mum bought me a typewriter one Christmas and a word processor a couple of Christmases later. About five years ago, my Dad gave me a plastic folder of stories I’d written when I was around six. I was so surprised that he’d kept them all that time and well it reminded me of why I love writing. My keen interest in marketing began when I was studying media and sociology at college which led to me taking up a Media Studies degree at university. I’ve always been fascinated by the way we communicate with each other further more the way media conveys messages to its intended audience.

What does writing mean to you?

This might sound cheesier than a block of Edam, but honestly writing for me is like breathing. Nothing gives me greater satisfaction than entertaining the reader as well as fuelling their imaginations. No matter what kind of situation I’m in at any given time, I always find writing whether it’s on a personal level or for a story helps me to relax.

What is your book about and does it reflect anything specific?

ROSES: A Distinctive Anecdote: (synopsis)

A girly summer holiday to the raving capital of Ayia Napa ends with self confessed party animal Marcia taking a wallop from food poisoning and bumping into one hell of a chocolicious stranger, Marlon Reid.

Back in London, life for quick witted Marcia better known as Mz. Bumper Queen spins on the carousel of a corporate career, university, sparkly nights out on the town with the girls and those reoccurring kick ass superhero dreams.

Tossed into a blossoming haze of bouquets, slow jams and flirtatious dates with the ever scrumptious Marlon, Marcia’s anxious to bury the recent love traumas of her past but when fate makes a cameo appearance she’s left wondering if the chances of fresh love will bloom with a rosy ending or wilt with dreadful consequences…

Not only is ROSES 100% FREE DOWNLOAD but it also positively reflects modern UK urban culture. I think that this representation is crucial given the rise in gun and knife crime amongst British Urban teenagers and young adults. It’s also the realness of the characters that helps the reader to relate to this debut e-tale taken from THE URBAN TALES OF MZ. BUMPER QUEEN fiction series.


Which authors have influenced you and why?

I’ve been influenced by a number of different authors but my favourite have to be Eric Jerome Dickey, Andrea Levy, Sister Souljah, Leone Ross and Khaled Hosseni. I love the way Eric Jerome Dickey, Sister Souljah and Andrea Levy bring their characters to life in the following three books: Friends & Lovers (EJD), The Coldest Winter Ever (SS) and Small Island (AL). As for Leone Ross, it’s the gripping way in which she recounts researcher Laurie’s Gunst’s reportage on Jamaica’s political and gang history in Born Fi Dead . It’s so well written you actually feel like you are there as the events unfold. Khaled Hosseni’s The Kite Runner is also written in such a powerfully beautiful style, I was almost in tears by the time I’d finished reading it.

What are the do's and don't to making a good book?

I’m still learning the do’s and don’ts of writing a good book but I’ve found that having honest feedback (professional if possible) during the drafting process is fundamental. Letting someone else review my work gives me a chance to see it from an alternative perception. The feedback allows me to see what works within the story and amend what doesn’t, even if I have to revise it a million times over before I get the flow on point.

What problems have you faced and how have you overcome them?

It’s been shown that some of my intended target audience don’t enjoy reading and this has always been a big challenge. Feedback from market research so far has shown several reasons for this, ranging from reading being boring, not being able to picture the story in their head to the person not being able to relate to the story being told. The marketing team and I are keen to show that ‘ROSES’ furthermore ‘THE URBAN TALES OF MZ. BUMPER QUEEN’ is more than just another fiction series. This is because the stories cleverly epitomise a lifestyle in which our target audience British and international, male or female will very much be able to relate to as they experience it everyday. As a result of these findings, we are currently working on marketing strategies to help promote ROSES to that particular audience early next year.


How important is it for a writer to read and what books would you suggest?

I think that reading is paramount if you are a writer. I’ve found that reading all kinds of material from blogs, newspapers, leaflets, to different genres of books have helped me to develop my writing style so I’d definitely recommend it to others. As an aspiring author, one book that has been very helpful is Jack Bickham’s The 38 Most Common Fiction Writing Mistakes.

What is the weirdest story idea you've thought of?

Considering ROSES falls under the chick-lit genre category, I wanted to show versatility in my writing style so I featured the fantasy genre to add a twist to the story. This is seen when the main character Marcia leaves reality to find herself living in her own dreams. The reason why this happens, I can’t reveal but you can find out the answer by reading ROSES.

Where is the best place your writing has taken you?

Like most writers, I have a very active imagination, so depending on what it is that I am talking about, I can be taken all over the place. For anyone that has read ROSES, they’ll be familiar with the name Kingsley Levi Johnson better known as the Jamrock royality ‘King’. I’m currently working on his debut story ‘MR CHINN: KING OF THE HILL”. At the moment, the writing’s transporting me from South London’s Streatham Hill to Jamaica’s Portmore. This is more than appreciated considering all the snow and freezing weather conditions we’ve been experiencing lately.

If you would like more from Naomi, you can log on to her blog Namsta's Blog. For the latest info on the fiction series please check out 'THE URBAN TALES OF MZ. BUMPER QUEEN' blog.

Marcia also has her own Facebook page which can now add.

Down With Esstar

Esstar is an up and coming musician from East London, who is signed to the record label PDB Productions & Entice Records. He has been pursuing a music career since the tender age of 16 performing and perfecting his craft as well as experimenting with a multiple genres such as Grime, Dub-Step and Hip Hop. Esstar has shared the stage with artists such as Cypriot Vibez and Static and Smooth and is continuing to push his music career towards success. I thought I'd catch up with him to find out how he got into music as well as his views on the current industry as it stands.


When did you realise you wanted to be a musician?

Well I started making music when I was 14, but I didn't take it seriously. It wasn't until I left school and had to decide what I really wanted to do. I realised music was what I was interested in, so it was probably at around the age of 16.

What is the best memory of yourself in music?

I have a few good memories, mostly from performances, coming off stage to meet people who enjoyed the performance. Also numerous studio sessions when I've finished the song and know it's a hit.

Who are you main influences and why?

My influences change all the time, I'll go a week listening to a certain artist, and the next it will be a completely different genre of music, so I can't really name a certain artist as a main influence, I like all music.


How important is radio play for underground talents such as yourself and what stations do you listen to if any?

I think the game has changed and the best way to get yourself out there is through social networking sites and Youtube, so radio is not as important as it once was. But when your putting a single out you do need it on radio, it's what gets people familiar with your lyrics, thats where the songs come from that everyone knows the lyrics without even knowing what the song is! If you have a lot of radio play on one song everyone ends up subconciously knowing your song!

Can you remember your first ever lyrics, what where they?

I can't remember to be honest, but a friend of mine dug out a song of mine from 2005 the other day but I refused to listen to it, I remember how bad it was back then LOL. I had a lot of lyrics about nonsence as you do when your young.

Which artists do you currently like and why?

I like Ghetts, because of his lyrical skill and energy. Theres a singer called Ed Sheeran who I've been listening to a bit lately I think he's good, and I listen to a lot of different dubstep producers aswell.


What advice would you give to someone entering the music industry?

Please don't get involved if your not 100% serious, if your not willing to put time, effort, and even your own money into your music, then you might aswell stop now and go job centre. But, if you ARE serious, don't try and run before you can walk, start off small, build up an awareness and following in your local area first, and when you feel you have done what you can to achieve that then move on to bigger things.

Who have you previously performed with and who would you like to perform with in the future?

I've performed with Cypriot Vibez thats a guy I work with, I done a show the other night on the same stage as an act called 'Static and Smooth', few other names. I'd like to perform with anyone who's got a genuine talent, or anyone who's out there at the moment.

For more on Esstar you can contact via his Facebook , Twitter , Myspace or Youtube.

Kudzai Dyirakumunda - Black Jack Apparel

Kudzai Dyirakumunda is not only a 20 year old Graphic Designer from East London, but the mastermind behind the clothing label Black Jack Apparel. Since studying at the Arts University College in Bournemouth, he has freelanced with a variety of companies including Universal Republic who have major artists such as Lil John, Enrique Iglesias and Jay Sean signed their label. I thought I'd catch up with Kudzai himself to find out where it all started.


So, When did Black Jack Apparel start and why?

My interest in Graphic Design started when I was in my secondary school, I liked the fact that I could communicate with someone in a visual manner, not just verbally through my designs. It was before the start of my 2nd year at University and I wanted to draw something that I hadn't seen before so I decided to draw a skull wearing a top hat. I got the idea of adding the playing card theme after i played the game " Black Jack" the none gambling version with some friends. Initially the design was not intended for clothing and apparel it was just for my portfolio ,to show my drawing skills but it manifested to be a a t-shirt design.

What did you learn whilst working with Universal Republic?

It has taught me to be organised and that you necessarily don't have to be well connected to make it as long as your determined to do what you want you will achieve it.


What competition do you face from similar labels an how have to tried to combat this?

It is hard for me to say who my competitors are because this is the first time venturing into something that is outside 'Graphic Design' and I don't know where it will take me but i am aware there is alot of brands out there so I would have to design artwork that is different to others rather than try and compete with them.

What mediums do you use to promote your brand and who would be the ideal model for the label?

At the moment facebook is my main way of promoting my label as most people are using it. My University its not that big and everyone pretty much knows each other so word of mouth is a good way to spread the word.


What problems have you faced with your brand and how have you overcome this?

So far Im happy to say say I haven't had any major problems. I've only just started 'Black Jack Apparel' is not just a get money quick scheme its a way for me to expose myself as a Graphic Designer because at the end of my degree I want to open my own Graphic Design studio in a highly competitive career path you have to make the most of every opportunity.

What three pieces of advice would you give to someone about to start a label?

1. Do what you think is right even though people might not think it is.
2. Don't be afraid to step out of your boundaries or comfort zones
3. Be 100% behind your idea or vision.


Where do you see the label in 2011?

Hopefully for it to be recognised as a up and coming label that offers unique artwork for everyone.

To get in touch with Kudzai and get more from Black Jack Apparel you can contact him via Facebook.

The Champion - J Peace

J.Peace is a 21 year old musician from South London who has been working hard in the music industry and perfecting his craft for five years. During this time he has produced 4 CD's, over 200 songs both (released and unreleased) and several music videos. He has performed at various events such as youth conferences and churches and he has also been a head-liner for Europe's multi-cultural summer event The Notting Hill Carnival. Considering he has just released his new track 'Champion' I thought I'd catch up with him to find out his motives behind the making of the track as well as what the industry can expect from him in the future.


So J.P, when and how did your musical career start?

I was around 16 years old. In school a lot of people rapped, so I was influenced to start rapping as well. However my initial career began in Church when at a youth show. My mum forced me to participate, so i joined my brother, wrote some bars, that was the first time I rapped. I enjoyed it, and started to learn more about the craft of rapping. I then left church not long after I started rapping, and I decided to develop my own style. At the age of 19 I was writing continueously and doing anything I possibly could to develop my self as a rapper.

What do you focus on when making music?

Music is a very good way for me to express my self. I have been able to develop my self as an artist over the years, learning how to tailor my lyrics into songs, which are acceptable/enjoyable from different audiences. I write music every day, it usually just comes to me, and I will work on it, to turn it into a good song. However sometimes I will have a particular topic I have to focus on to write about, which I can also do. On top of this I also focus on the message that I am bringing out. Although I am absolutely free with my music, I refuse to negatively influence people, therefore I like to think my music brings about positive vibes.

Where is the best place you've performed and who would you like to perform with in the future?

Notting Hill Carnival, becuase of the size. However, I enjoy performing at clubs, as they bring the best vibes along. Youth Conferences are also enjoyable to perform at, because its a good opportunity to teach or leave behind a good word. I would love to perform with Alesha Dixon, or Kerri Hilson - because they are SEXY! I would enjoy working with Kings of Leon, Michael Bublay and any one that can bring a different vibe, and create somthing unique.



What would you say makes you different from other artists?

One thing I try my best to do is stand out from other artists. My album which I am releasing on the 27th December 2010, titled 'The Piece or Peace', has a lot of different vibes on it, from jazz fusions to rock fusions to club tracks, however keeping everything on the same wave lengh. I always look for new ways to inovate music. One of my goals as an artist is to bring rap music to a whole new level, where it can be appreciated more by an audience that does not yet appreciate it.

What influenced you to incorporate jazz to your music and how successful would you say this has been for you as an artist?

Music has a huge audience, however it is very categorised into different groups/genres. I enjoy playing around with different styles, and working with different musicians that bring a different vibe, and have a different ear for music.

What was the idea behind your latest track Champion?

Simply to create a different/unique vibe. Which I think worked. Yet, I realised it is a style that only a few people will respect and appreciate. For other people, it will literally fly over there head and not see the skill involved. I wanted to put in an uplifting message behind it, using my own past experiences. If you work hard, no matter how many times people put you down, you can show them your a champion.

What do you do in your spare time?

In the little time I get outside of making music, I enjoy watching films (not horror), eating lots of food, playing basketball, and going to talent shows.

How important is it for you to keep up with the current industry and who are your main competitors if any?

In music I have a lot of competitiors from all over the country and worldwide. Any one that does music is competition, but can also be an inspiration. My main competition comes from large record labels, as they are able to promote and market artists on a large scale with bigger budgets. As an independent artist it is difficult to break through that barrier with a much lower budget and be able to compete on the same scale.


What is your favourite part of your job?

Although I like almost all aspects of the tasks I do in music, if I had to choose a favourite it would be shooting the videos. If I had to choose a least favourite it would be spending the money.

What have you got in store for the industry and where do you see yourself in two years time?

I want a MOBO award in 2011. I will definetaly keep doing music every day, no matter what ( I am officially addicted). But I also want my music to be appreciated and respected, plus bring about a good message. I also want to be able to change some of the stereotypical views about rap music, and prove to people that it is not all bad. In two years I want to be known as the best artist about ;)

For more of J.Peace log on to his Facebook and check out his new track via Youtube Champion.

Michael Afrifa - The Brains Behind The Milkshake Club

The Milkshake Club is an independent label that was founded in the summer of 2009 by Michael Afrifa from East London, Bow. The label initially gained its name during the aftermath of 'Seckle Sweep Tv', an internet based chat show that was formed by Michael and his friends as a humorous approach to reality TV. Michael then collaborated with his school friend Kayode Thomas to produce a range of women's wear and men's wear which is now "The Milkshake Club". I thought i'd catch up with Michael to find out what is yet to come from the company.


What sparked the idea for Milkshake Club and what does the brand mean to you?

My dad having his own business pushed me to be independent like him and creating Milkshake. Being able to see people wearing our line whether it be in pictures or in person influenced me to create my own label. I wanted to bring a new style of abstract, avant garde clothing to the scene. After talking my ideas over with childhood friends when then collaborated on designing, using skills from Artists such as Jackson Pollock, Keith Hairing and T.Magic to give us 'Milshake Clothing'.

What makes your brand different from others and what message are you trying to convey?

Our style of design stands out for the reason that we use a mix of typography and imagery merged together to attract the human eye which stands out to everyone.Our diverse approach in this label is more candy like playful and doesn’t convey a message. We just try to appeal to anyone and everyone that our label can be worn by any ethnicity race or religion.


What problems have you face and how have you overcome them?

Satisfying Customers! We often check the mails and feedback from our customers. Keeping a close bond with the customers helps us to overcome any problems we may face in the future so we’re two steps ahead every time we deliver new products. At the moment we do not have an active website where people can just order our products and pay for them through pay-pal, however we’re just about to launch the new line, so our site is under maintenance. Therfore. we have emails and messages day in and day out asking when the site would be active. We also use our Facebook group to update our customers about any changes to Milkshake.

Who would be the ideal person for the face of Milkshake Club and why?

Pharrell Williams from N*E*R*D would be my ideal person to be the face of The Milkshake Club for the reason that he appeals to wide audience from Rock, Hip Hop, R&B, and Funk. The way he see’s music as an Art is the same way I see The Milkshake Club more than just a clothing line.


What competitions do you face and what other labels do you like?

We’re very competitive when it come’s to Milkshake Club, we’re constantly looking at other lines such as Franklin & Marshall, and To-Orist. These are a few of the clothing lines on the High Street Market that give us competition. This is good for us as we aspire to be on there level. We really like labels such as The Teddy Bear Club, Johnny Cupcakes but the one that has always inspired us would have to be The UglyKids Club I think they’re just NUTS!

How do you plan to make improvements as well as provoke customers to purchase Milkshake Clothing?

By increasing the variety of our line. We’ll sell [Tracksuits, Beanies, Tees, Snap Back Caps and Fitted Hoodies] As well as entering a lot of different fashion shows across London and U.K and doing regular Giveaways / Freebies & Special Offers.


What mediums do you use to publicize Milkshake Clothing?

We use Facebook as our main medium to promote our little range we’re starting off with at the moment, we currently have a group page as well as twitter and wordpress.

Where do you see Milkshake Clothing in the next 5 years?

With the grace of God and if all goes according to plan I see The Milkshake Club being sold all over the UK and USA when we are approachec by the bigger companies.

To place orders or get in touch withMilkshake Club connect Michael Afrifa Facebook, or why not check out the Milkshake Club Blog.

Paul Daniel Bourn - PBD Productions

Paul Daniel Bourn is a highly multi-talented individual within the music industry. Firstly as a self taught producer and more importantly as an war veteran turned business man Paul aims to provide services for those looking to build a career in music. His epiphany of changing career came whilst in battle as he narrowly missed stepping on a landmine. From that moment, he decided to forward his interest into the likes of making music instead of the likelihood of him ending up in the papers under the headline 'British Soldier Dead'. His company PDB which took flight in early 2008 aims to provide budding musicians with transferable skills in mixing, music production as well as video handling and photography. I thought I'd catch up with Mr Bourn himself to find out a little more about his company and where it all started.

So Paul, what do you do ?

Primarily I am a music producer, however I run a record label "PDB Productions & Entice Records" and run my own production company PDB Productions. The production company provides many services involving the music industry such as, Recording Studio Hire, Music Production Training, Mixing, Mastering, Instrumental leasing and Exclusive Rights Purchasing, CD-DVD Duplication, Web Design Services, Full Printing Services, Garment Printing, Video Production and Photography.

When and where did your career start?

PDB started in January 2008 in Beckenham, although its roots go back to 2004 when I was an infantry soldier in the British Armed Forces. It was in 2004 where I introduced myself to the digital music world by learning some PC sampling software called Magix Music Maker. Over the course of that year I ended up owning and mastering all 4 versions that were out at that time. Although I had already 80% of my mind made up to leave the British Armed Forces the actual 100% change of heart came in 2005, when I was in Iraq for the second time, and came close to stepping on a landmine “I thought to myself what would have happened if I had? I would have died or lost a limb, got a rubbish payout of a few grand, A medal which I already have from the Gulf War II and the story would have been published on page 30 odd of the sun as another British soldier dead or blown up, be the talk of the battalion for a few weeks and then forgotten! Let’s just say that I found a new appreciation for life. With the Introduction to the music Industry I quickly found it to be very expensive and so I devised a business plan to enable me to provide myself the services that my new found producers career needed to develop and progress, not long after that was accomplished I began to offer these same services out to the general public, there came the birth of PDB Productions.

Who have been your inspirations and why?

Dr. Dre, Eminem, Cypress Hill, Enya, MT Eden, JME and Enigma to name a few, there are many more but these I believe have been the strongest referenced, all of their music in one way or another has influenced physical emotions and I think that when you can say your music has accomplished that then you are on the path to success. Since the launch of PDB Productions the business entity I find inspiration from programs such as Dragons Den, Secret Millionaire, The Business Inspector and Undercover Boss, the information, suggestions and general guidance of these programs amongst other resources have helped build the foundation of PDB Productions.

What or who are you competition and what makes you different?

>I guess anybody that offers the services I do are my competition, because I specialize across a wide range of fields I could list over a hundred competitors, however I can generally split my competitors into two categories, the first is corporate (high-end companies) With that comes prices that reflect overly on that basis and so what makes PDB Productions different is the fact we operate the same service at a fraction of the cost! We can do this because we don’t pay for flash company cars or Sauvé London offices and the savings go to our customers. The second category I would describe as startup companies, generally I assumed that this would be a huge threat to PDB Productions, however over time this has not proven to be the case what so ever, and I put that all down to professionalism. I run my business by the same methods and principles that the co-operate businesses do, with that in mind PDB Productions customers/clients entrust not only in the reliability but also in the integrity of a business providing services at amazingly affordable prices.


Who have you worked with in the past?

There are lots of people I have worked with over the years being that many have been customers or affiliates through organizations of some kind, however here are some to name a few: Esstar, Entice, MadSabre, Itch, Repertoire Recordings, CM, Class School of Dance, SDI, Music Space, Trooper, Messy Dangerous, Combo, Klone, NRS, Youngsta, Dubz, Cream Cartel, Buster Manston (Filthy Herbet), MC Kropz, DJ Mista, DJ Itchy, INK, Flox, Typah, Supar Novar (Flip Records), Lorena Upton, Silhouette, Fraya (B4 Dark), Darques, Waivee Wides, Mitchell, Carnage, Mark Dixon, Dymz, Fia, Marcel, Fusegotbox, Lush . . . . . the list seriously is quite endless, apologies in advance to anyone who I may of not mentioned.

What is your most memorable moment and why?

My most memorable moment . . . . . Well there are so many and all very amusing but if we’re going to keep this music related then it’s got to be the time when I had an artist who was hiring the studio and he stood the wrong side of the microphone (bare in mind that on the other side is an SE Reflexion filter)!!! Very amusing, there isn’t much I haven’t seen in the studio trust me.

What can we expect from you in the future?

Well I have just released PDB Productions first Annual Compilation CD “PDB Productions The Annual 2010” available now at the Official PDB Productions Reverbnation Store, iTunes and across all major online retailers. We have Esstar’s second EP “lights Out” release for the second week in January 2011, and other releases that are in early production stages from Entice and MadSabre. PDB Productions (business) the Production House has some amazing things scheduled for 2011, competitions, huge savings and some highly secretive entertainment soon to be released!



To get in touch with Mr Bourn for any of his service you can contact him via his Website or Facebook.

Doller Da Dustman - Fizzy Boy

Doller Da Dustman is a musician from Edmonton, North London. In his younger year, Doller featured on prominent Grime Radio stations such as Axe FM, Rinse FM and Heat FM where he began to build his MC career. He was a regularly lyricist with peers during school but as he got older he decided to take his music more seriously and turn it into a profession. Since then he has managed to release 8 independent mixtapes, which include ‘I Ainte Come To Beg Friend’ and ‘Go Getterish E.P’. His forthcoming projects include his promo ‘Art of Rhyming’ and debut album ‘Fizzy Boy’. I thought I’d catch up with Doller himself to find out about his musical journey and his views of the current music scene.


When did your music career start and what difficulties have you faced if any?

From the start of time i always did music for leisure growi

ng up in Edmonton, it was either that or football. year by year it got

more serious for me, as a crew we had to make a great leap from North London to get heard, as a solo artist I had to get use to being rejected or certain things getting rejected, an people had to get use to the way I do things!

What makes you different from other musicians?

My versatility, everyone says that! But I suppose my cha

racter, skills, and hunger.

What musicians have you worked with in the past and who would be your ideal collaboration?

I’ve worked every important artist such as Ghetto, Z

Dot, Scorcher, Nocturnal, Cold Blooded, Lauren Mason, G Tank, Maxsta, Double S, Chipmunk, the list is endless. My ideal collaboration would be with Avery Storm, John Legend, Vybz Kartel.


What messages do convey through your music?

I try and focus on the finish line in my music, up lifting, the end goal, success, achievement, striving.

How has the emergence of social network sites such as twitter and Facebook affected your career?

For technology I think it’s a blessing for me, Facebook has been great for me, giving normal people easy excess to me! Me and you linked due to Facebook. Proofs in the pudding.

What mediums do you use to publicise yourself as an artist?

I try an use every way possible, that I feel will benefit me.

What can we expect from you in the future?

Classic albums. Films. Breathe taking videos.

Check out Doller new video ‘Like a Queen’ on Youtube. You can also contact him via his Facebook ‘Doller Da Dustman’

Hector Artist - The Revealed Chronicles

Hector is an up and coming musician and entertainer from South London. He was once a former member of the Grime collective Regal Players who released the single Rudeboy in 2005. Since then, Hector has been pursuing and pushing his dream in the music industry, I thought I’d catch up with him to talk about his progress in the scene.


Tell me a bit about yourself and how you got into music?

When I was younger, my mother used to play a lot of soul in the house. As I got older I used to sing, but when I reached the age of 15, garage was around and collectives such as Heartless Crew, So Solid and PAYG were controlling the scene. Encouraged by my cousin, I began to take up the rapping side of things and branch out my skills.

After many years of practising in youth clubs, I was approached by a record label called Frog Music who signed up my team “Regal Players”. We had an underground hit in 2005/6 with a track called “Rudeboy” and I branched out to do some more work, in television, on the Paul O’Grady show.

Years on after focusing on other aspects of my life, I’m back doing what I love… making music and pursuing my career in the television industry.

Most of how I started out can be found on a track I have on now released mix CD “Revealed Chronicles”. The track is entitled “My Journey”. I chose such a name for the CD as I wanted to disclose anything I have held back over the years, including old material. That that this CD has been released I will we working with many other artists and experimenting more with my music.



What messages to you try to convey through music?

Be yourself and stand strong in the decisions you make.

How would you say you’re different from other artists?

I paint a picture when I rhyme. I tell a story. Most tracks I create are guaranteed to leave you thinking, so much so you might just have to reload it lol

When do you think its right for other musicians like yourself to make the transition between taking music as a career in comparison to a hobbie?

I think when you yourself know you have a decent fan base that are true to you and you know you put your all into what you write and your performances, then that’s when you need to make the transition from music as a hobby to an actual career.



Which of artists do you aspire to, and are there any similarities between you?

I’d say Jay-Z and Drake are artists I aspire to. I am often compared to the likes of Kano and Ghetto, I usually think it’s because of my diction and clarity, but what ever the reason, they to are good artists, so I turn the negatives to positives and see it as a compliment lol

If you weren’t doing music what would you be doing?

If I weren’t doing music right now, I would be pursuing a career in either television or radio. I love the media and I love to be centre of attention!

Describe your experience as musician in one sentence?

Remarkably gifted and fortunate to have had so much experiences.


For more of Hector, you can follow him via his Twitter, Facebook or Myspace pages.

Who Is Lady Shivz?

Shivon Da’nette is an up and coming singer, songwriter from East London, formally known to the underground Grime scene as Lady Shivz. Despite her miner ‘war’ in the scene with South London musician Dot Rotten, she has continued her music journey aiming to enter the mainstream. With over 3000 youtube hits during the he first week of her new single, ‘Priority’, we can only suspect that she’s well on the right track to stardom. I thought I’d catch up with Lady Shivz to find out how she got in to music as well as what we can expect from her in the future.



When did you realise music was for you?

Probably just before I hit my teen years. I was always listening to Mariah Carey in her prime and the way she used her voice, as well as many other singers and I grabbed on to how they expressed their emotions through music.

What has been your worst experience and how did you overcome it?

My worst experience in music was when the wrong person found me attractive and didn't like the fact that I was ignorant to care about it. They made up a 'diss track' aimed at me and it was a big stepping stone for me because I was still finding my way in the up n coming area. I suppose I could of handled it much better but at the time I wasn't as known in the music scene as I am now and hadn't experienced any form of lies, hatred or controversy to that extent.


Which artist/s would you say have impacted or influenced you musically and why?

Keisha Cole, she has hard times in life but she always expresses herself through music, I love that. Michael Jackson R.I.P has influenced the way I express my emotion through music, he never held back the way he felt and also this is why I write my own lyrics because it gives me much more adrenaline in studio to sing something coming from me.

How would you describe your style?

Pretty much versatile, when I started singing people would either say I have an 'angelic voice' or a 'powerful voice' which is down to me having so much style.

As a musician what are your views on of the innovation of social networking sites such as twitter, facebook and myspace?

Social networking sites are the best things you can use to build your fanbase, promote your music and build your contacts. You can find almost everyone from directors, to producers, to record label A n Rs on facebook, twitter etc. I started from myspace to promote my music, jumped on facebook to network with people within the music scene besides artists, and twitter is just the easiest way to get '@' anyone you feel is important to what your doing 24/7.


What artists would you like to work with and what can we expect from you in the future?
Hmm thats a tricky one, I am more focused on putting my music out there so people would want to work with me rather than me wishing to work with somebody else lol. I'm currently wrapping up my mixtape Frozen Hype which is grime music and at the same time working on a few projects for release and collaborations with other grime artists. I've just put out my new video 'Priority' the feedback and support is incredible and amazing I am really appreciating everyone supporting UK talent and telling me how much they are waiting to hear more, I love the fact that no one knows what to expect as I’ve been quiet working on a lot of music. I'm shooting another video abroad next month, the location hasn't been confirmed yet and I've got a few more hot trick up my sleeve.

What advice would you give to up and coming musicians?

Be prepared to put in the work. You have to want it so much that you’re going out your way to network and contact people, search in google about labels find out who is who, it’s a lot of work. The main thing is to work on your talent and build up your FANBASE. Even if you feel that other artists or important people in the scene are not trying to help or open doors for you, as long as you have your fanbase focus on them and your music. There are a few musicians who are only heard of when they receive help from others but their fanbase isn't strong. Also the internet has helped a lot, its free promotion basically. Promote your stuff, do everything at a good quality and you will be noticed. Go to networking events and let people know who you are just by word of mouth; your name will eventually ring bells. Just put your heart into music if you really are passionate about it and remember it’s more than a 9 to 5 job, music is my life and you won't see me give up.

Stay tuned to Lady Shivz via Facebook and Twitter

The Lowdown With Avalanch

Avalanch is a 23 year old MC/Rapper from North London, he’s been in the scene for a while trying to promote himself as an artists as well as connect with others to collaborate. From the age of 17 he decided to take his music from the youth clubs where he performed at, to the studio’s and radio stations hoping to enter into the mainstream. I thought I’d catch up with Avalanch to find out more.


Where And How Did Your Musical Journey Begin?

Well, my music career kicked off for me at the age of 17 I’m now 23. Chilling in my room I decided to have a go a writing some grime lyrics [LOL] for the first time and ever since then I’ve just became more an more confident, from MC’ing at youth clubs to radio shows etc.

What Would You Say Your Style Is And How Does This Make You Different From Others?

I have to say grime was always a garage listener from when my big brother was on stations like Y2k, Freak Fm. I love grime because it’s different, makes you move and creates a crazy atmosphere.

What Is Your Favourite Genre Of Music And Why?

My style is not your typical style; I don’t know a MC out there who sounds like me and haven’t come across one. I expand on a lot of concepts and have a mind of my own.

Would You Say That Radio Is Dead, Now That Everything Gone Digital?

I suppose radio has died down but not completely.


What Up And Coming Artists Do You See Alike Yourself Making An Impact And How Are They Managing To Do So?

I don’t want to say names because there’s so many. I just think its UK’s time to shine since so many doors have been open for us.

Who Would You Like To Work With In The Future?

I would love to work with Akala, Kano, Adele, Lily Allen, Nas, etc

What Advice Would You Give To Someone Entering The Music Industry?

My advice is to work hard at what you do always be busy, knock on doors and let people be aware of you, be prepared for disappointment sometimes, have a open mind and portray a image that is true to you.


For more of Avalanch add him to the facebook Avalanch North , you can also purchase his debut album No Invitation .

The Next Big Thing - Rio Jermaine

Rio Jermaine is a self taught musician from London, after expanding his craft musically to instruments and song writing he’s managed to produce two of his very own mixtapes including his first demo self titled ‘Rio’. I thought I’d catch up with him to see what he’s been working on, as well as how he got into music.


So Ro, Tell Us A Bit About Yourself. . .

My name is Rio Jermaine, the Neo Soul-Grime-Rapper from London. “Neon Dash ” is the sound , a hyper-active rush of Technicolor, retro R’n’B/Computer game synths, held together with Hip-Hop and Grime. Rhythmically, a dedicated drummer for over 15 years, whilst I use various instruments and sound effects paint the musical colours.

How Did You Get Into Music And Why?

I’ve always been influenced by every aspect of music and sound, including music that doesn’t even have names or a particular style / by unknown artists.

At the age of 9 I had a compulsion to play the guitar. Had a few lessons and began writing and recording poems/songs on a tape recorder influenced by the 90’s metal scene - signed and unsigned bands like KoRn, Deftones Machine Head, Kilkus, Hybrid UK, Scrap Iron Scientists, Pist.On, Coal Chamber and Snot.
I still continue to write metal songs and plan to release them in the future as part of the progression of the “Neon Dash” sound.

In my first music lesson at secondary school, aged 11, the teacher mentioned to the class about the instruments taught there… In the list she mentioned drums… Since then, I have never put the sticks down. I then joined a band aged 12 which I’m still drumming in: a live HipHop band called MORDe with Shinga Mashambadope on the microphone, Ian Richardson on guitar, Sean Giles on bass and Ofei Sakyi on Keyboards.


I played the keyboard throughout secondary school and college, at the age of 16 I began composing Pop, HipHop, Rap, RnB, New Jack Swing, Garage, Electro/Dance, World Music on computer. An eclectic mix, influenced by Aphex Twin, Wamdue Project, Timbaland, Teddy Riley, Quincy Jones, Stock Aitken & Waterman and The Neptunes. This was back in 1999 when I bought a game called ‘Music’ on the PlayStation and was infatuated.

Having made songs at school on Cubase and Notator for my GCSE qualifications, ‘Music’ was like my own little studio. Of course there were limitations and it sounded like a game but that’s why I was hooked. It allowed the user to learn a lot, the basic elements of composition. To be honest, I don’t see it as a game at all, it’s so much more. I still use it for sounds and samples.The series has since evolved and is available on different consoles.I now use Cubase to for my compositions.

At the age of 18 I started rapping/Mc’ing. Neutrino from the So Solid Crew inspired me to pick up the microphone and I’ve been vocally expressing myself through spoken word / Rap ever since. Influences: Neutrino, Jehst, Busta Rhymes & The Flipmode Squad, Joe Budden, Big Pun, Wiley, Eminem, Redman , D Double E, to name but a few..

In 2003, I put out my first demo tape “Rio” followed by my 2nd demo Cd “Engine No.#2” in 2007.
Both of which were composed on “Music”.
(“Engine No.#2” will be re-released for download in the near future).


Due To The New Culture Of Funky And Electro Music, Do You Feel That Music Has Lost It True Value, If So Why?

I’m a fan and don’t think that it has devalued anything, music evolves. Good music is good music.
Most genres have endured the same argument over the years, it’s just personal preference.

Who Would You Most Like To Work With and Why?

Capcom! This is the computer game company that make my favourite game: Street Fighter.
I would like to be on their music production team or be a voice actor for them as I‘m also a big fan of Amime movies and art.

My top SF soundtracks:

Street Fighter 2 Turbo (SNES)
Street Fighter Ex Plus Alpha (Playstaion)
Street Fighter - Pocket Fighter (Playstaion)

My Top SF games:

Street Fighter 2 Turbo (SNES)
Street Fighter Alpha 3 (Playstaion, PSP, GameBoy Advance)

Computer game music in general inspires me and “Neon Dash” is the direct result of it.
The simplicity of 8 - 32 bit music amazes me, so much expression, musicianship and creativity:

Sonic 2 (Aquatic Ruin, Chemical Plant, Casino), Mario World/s, Mario Paint, Aladdin, QuackShot (South Pole, Transylvania, Viking Ship, Mine Carts - Zipline), TMNT: Turtles in Time 4 (Neon Night Riders), Tetris, Super Metroid.
The list is endless…


What Advice Would You Give To Up And Coming Musicians?

Be open to learn.
Depending on what the artist/musician wants to do, remember that it’s not simply just about 'getting signed', it's what you sign - it's a business. Find out the how mechanics of the industry work - who does what, why and how. There isn't a specific way to get signed/onto a label as it can happen in various ways. Nowadays, people are now doing it all themselves via the internet and street teams, etc. In theory, once an artist has 'X' amount of people listening, coming to the shows and buying music and merchandise direct, the artist may find that they don't need a label at all...

Either way, just put in the hard work and develop your craft!

What Are Your Future Plans As An Artist?

Live shows! “Busta Microphone” is a monthly open mic event at Nazar Bar, Lewisham.
Organised by Triple Triangle Events UK who are Big Man D, Amanda McIntosh and myselfI.
It showcases numerous up and coming artists.

There will be more new music from me throughout 2010. A lot of material is ready, album / mixtape plans are under construction, stay tuned….

A special thanks to Rianna Raymond-Williams for the interview :-)


To get more from Rio you can contact him via:
Myspace : Myspace.com/RioJermaine
Facebook: Rio Jermaine
Webste: ReverbNation.com/RioJermaine –
Facebook: Triple Triangle Events UK

Ms Dynamites Back With A Banger!

At first we were ill stuck on 'Boo' Back in 2001, when the track made it to No.12# in the U.K Music Charts, now wee see Ms Dynamite is back with another club banger. The intelligent mix of dubstep and electro lets us know that she hasn't lost her musical touch, despite her long break from the scene.




If You Think That She Can't Keep Up, She's Telling You Herself : 'Don't Know What Your Talking About!'


Definitely Top of my musc list at the moment, what do you think?

Nicholas May - Cam Click Photography

CAMCLICK Photography Company Is An Up And Coming Media Company Looking To Establish Connection Within The Industry. Established In 2006 Nicholas May Has Been Working Towards Expanding His Business Franchise To A Higher Level. I Thought I’d Catch Up With Him To Gain A Better Incite Into His Company.



So, How Long Have You Been Doing Photography and how did u start?

Let’s start from the beginning.

I went to Gladesmore Community School in 1998, but I though I was a ‘BIG SHOT’ - - as you do when you’re young – and instead of being at school, I wasted my days. Although my family and friends advised me to go back to school and get an education I never listened to anyone, I thought I knew best. I was growing up fast and I couldn’t read or write. I was diagnosed with dyslexia at the age of 6 I found it really hard to read, I couldn’t even read texts people sent me. What really hurt the most laughing behind my back because I couldn’t read or write. Then I realized I wanted to go back to school. A meeting was arranged with my school and although they accepted be back they told me I would have to be put back a year, yet being determined, I followed through.

I was put on a part-time timetable were I was in school a few days a week and at college the other days. During the days at college I did taster courses in motor mechanics, childcare, catering plus reading and writing. One day at school we did photography and people started telling me that I had an eye for it and I was blessed with the gift. Believe me, if they had photography when I was in secondary school, I would have been there ever day of the week come rain or shine.

At the age of 16 I was introduced to Exposure Magazine by Peter Isaac – one of the tutors who taught me photography - a few weeks later I had my work published in Exposure Magazine.

Although I left school with no GCSE’s I never let that stop me. I carried on doing what I loved whilst in a part time job at a fruit stall and I was still getting my work published in Exposure Magazine, from which I got allot of positive feedback

Ever since I've been working hard, to be BEST!



What Is The Purpose Of ‘CAM CLICK’?

In 2006 I thought it was time to take a next step whereby I created a portfolio of my work, once I did that I then started up my own company. It took me a while to come up with a name, but eventually we came up with name CAMCLICK.
CAMCLICK is a collaboration of my tag name which is ‘CLICK’ and the ‘CAM’ comes from my love of cameras, making CAMCLICK Photography Company!

Who Or What Has Been A Big Inspiration To Your Business?

Everyone who has helped my pushed my business to where it is.



What Makes You Different From Other Photographers And Why?

I’ve always been told I I have a eye for it" since the age of 16. Since then I’ve neem working hard to be the best. I’ve never thought i am better than any photographer i just get on with my work at let my clients be the judge of that. I try to keep my images unique and not worry about making them look like something there not, thatswhy I’m different.

What Has Been Your Best Photoshoot Experience and Why?

I enjoy all my shoots. I don’t have any favourite.



What Major Names Have You Worked With And How Do You Feel This Has Helped Your Business?

Various companies such as Hackney Empire, Sony, The Voice newspaper and Exposure Magazine, as well as music artists such as Day 26, Chipmunk, Tinchy Stryder, JLS and more/



How Do You Plan To Expand Your Business In The Future?

I plan to get dedicated team to take my company to the next level there’s is only so much I can do as a one man band.



If Your Interested In Finding More Out About ‘CAMCLICK’ or You Can Contact Him Via Facebook ‘Nicholas Click May or Book To Book PhotoShoot with CamClick Photographic Company Call On 07871896549