Ashley-Rae Tapping & Abi Fashesin - Loud Culture

Ashley-Rae Tapping and Abi Fashesin are the duo the label Loud Culture. They decided to combine their love for journalism and fashion in order to create an empire. The duo met just over six years ago, but since then they have not only constructed a business, but also a sisterhood that allows women to 'be seen and heard through what they wear'. I thought I'd catch up with Ashley-Rae herself to find out about their plans for the future.

'I'm a press and commission officer 9 - 5 and entrepreneur and co-owner of LOUD.' Says 22 year old Ashley-Rae, from East London. 'I have a degree in Journalism and also write in my spare time and take part in hosting events. On the other hand Abi Fashesin is as 23 year old full time fashion student and entrepreneur from North London, who designs and makes clothes for their label and extended client base.

They both agree that  'LOUD is what the brand represents’ as well as the slogan which stands for 'Live Out Ur Dream'. Ashley-Rae explains 'it epitomises the journey we have embarked on. It is show stopping, attention grabbing and aimed at those who wish to communicate and be heard through fashion.'

'Our audience are women who want to be seen and heard through what they wear. We appeal to them because we are LOUD and we aren't afraid to express ourselves through our clothes, hair and make up. Anyone who wears our clothes are bold and confident.'

They often shop in Brick Lane at vintage shops to get the most unique garments but they are also intrigued by 'one off pieces from boutiques’. Ashley-Rae says, 'any item of clothing we buy we usually customise anyway.' 'Urban Outfitters', American Apparel and 'Blondie’s' are a few of the many labels they admire.

Some of their influences include Oprah Winfrey, Kimora Lee Simmons, Vivienne Westwood, Duncan Bannatyne but most importantly they have gained a lot of motivation and influence from life experiences.

A LOUD power house, menswear, record label, PR Company, modelling agency and more can be expected from the duo in the future. 'We've started and there's no stopping us or time for us to turn back. Says Ashley Rae 'We will continue to do fashion, all we can do is try and move on to bigger and better things.'

You can now check out their website Loud Culture as well as add them via Facebook.